Showing posts with label Paranormal Activity. Show all posts
Showing posts with label Paranormal Activity. Show all posts

Sunday, October 24, 2010

Black Sheep @ The Box Office

The mad party continues this weekend at Paramount Studios. Not only have they replaced themselves at the top of the Box Office but they now lay claim to both the best and fifth best October openings of all time. Now, I was under the impression that audiences would have found a sequel to PARANORMAL ACTIVITY to be a little too much but audiences have once again proven that I don't know them at all. Instead, the film opened to $41.5 million and an impressive per screen average of more than $12K. JACKASS 3D follows in second with a strong second week take of $21.5 million for an $87 million haul. It has already outgrossed both of the previous JACKASS films.

I saw the first PARANORMAL ACTIVITY. I admired what they were able to accomplish on such a small budget but truly felt the gimmick was pretty thin. Whatever they did to beef up the scares in the sequel must have worked because the $41.5 million take is almost double what the first film did on its biggest weekend. So now that the film has proven its franchise possibilities, the only question remains whether it will repeat its other greatest feat from last year - stealing all the Halloween gore freaks away from SAW, which bows in its supposedly final installment next weekend. Question: If it isn't Halloween if it isn't SAW, and SAW is gone after this year, does that mean this Halloween will be our last?

There is very little activity, paranormal or otherwise, below the Top 10 this weekend but Clint Eastwood's HEREAFTER makes its inevitable leap from 24th place on just 6 screens last week to a modest fourth place finish. Mixed reviews seem to have left audiences almost as cold as the film itself. Still, at $12 million, HEREAFTER is $4 million ahead of what Eastwood's last directorial effort, INVICTUS, did on its opening weekend on a similar amount of screens. (Click the film title for the Black Sheep review.)

NEXT WEEK: Even though the SAW franchise crashed and burned last year, the last installment, SAW 3D, opens unopposed next weekend on 2700+ screens. I'm betting the 3D element and the closing of the series will give the franchise the edge it needs to beat PARANORMAL ACTIVITY this year. And sneaking onto 130 screens is that pesky girl again. You know the one I'm talking about. This time, she's THE GIRL WHO KICKED THE HORNET'S NEST.

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Sunday, October 25, 2009

Black Sheep @ The Box Office: The Saw Is Finally Dull


It may not be too fair to say so but it would seem that the SAW series has finally warn out its welcome. Ordinarily, it isn't Halloween if it isn't SAW but the sixth installment of the consistently successful franchise pulled in less than half of what the fifth film did. The reason I say it may not be fair to send SAW to the grave just yet is because the SAW series has never had a force as monumental as PARANORMAL ACTIVITY to deal with in past years. This phenomenon added over 1100 screens this week and saw its earnings increase another 12% for a first place finish six weeks after its initial release. With Halloween coming next week, there is no question that the film will continue to haunt minds and multiplexes for at least the next little while.


Last week's champ, WHERE THE WILD THINGS ARE, suffered a non-too-surprising 55% drop, suggesting that fans have come and gone already and that it doesn't have the legs to really let loose. Still, it was the top family draw this weekend as audiences showed little interest in the animated big screen adaptation of ASTRO BOY, which landed hard in sixth place. That landing is nothing compared to the nosedive crash of AMELIA. The Hilary Swank Oscar bait missed out on the Top 10 entirely, coming in 11th place, with just over $4 million. Other notable films this week include continued success for the Coen Brothers' A SERIOUS MAN (12th place finish with a 34% increase), Chris Rock's documentary, GOOD HAIR (pulling in over $1 million on 460 screens), the delicate and lovely AN EDUCATION ($13K per screen average, more than any other film in release) and the not to be missed, THE DAMNED UNITED (115% increase on 36 screens). Finally, Lars Von Trier's latest, ANTICHRIST, debuted to an average of $12K per screen on just six screens and will expand next week. Speaking of which ...

NEXT WEEK: Nobody wants to get in the way of the king ... Michael Jackson's THIS IS IT is the only major release next week, hitting 3400 screens on Wednesday for a limited time. I don't know about you but I am very curious to see if this is really it finally.

SOURCE: Box Office Mojo
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